The Prince by Niccolo Machiavelli

Presentation This paper presents a point by point audit of an intriguing book named â€Å"The Prince† that pass on crucial territories of initiative. The book was a perfect work of art work of an Italian who was a prestigious student of history, and an ambassador called Niccolo Machiavelli. The essayist was otherwise called a solid government official who had respectable political beliefs and theories.Advertising We will compose a custom book survey test on The Prince by Niccolo Machiavelli explicitly for you for just $16.05 $11/page Learn More Despite building up his composing aptitudes from an unassuming foundation, his smart stories have been instrumental in changing individual’s social and political way of life. This clarifies why the book that has been marked as a customary tranquility of work by pundits because of its â€Å"mirrors of ruler style† stays one of the creative political portrayals of the day. Essentialness of the book and its subject Indeed, th e data contained in the book has been instrumental in changing political exercises in different settings. It has been useful in teaching honorable decision rules and standards among pioneers. It received a political subject with a point of improving initiative by cultivating majority rule government and comprehension through combination of viable decision territories (Machiavelli, 2004). The creator centers around the subject because of the uncalled for encounters and treatment that he was confronting a direct result of awful administration and harsh guideline. The book’s goals and key concerns or zones The book centers around authority standards and successful territories that shape great administration or political practice. Its point is to pass on dependable data about policy centered issues and the job of pioneers in the improvement of firm social orders (Landon, 2005). Machiavelli opens his portrayal or political perception by expressing that all types of domain in diffe rent locales are republics or realms. He stated that, any pioneer who tries to practice great authority ought to receive honorable territories (Machiavelli, Skinner Price, 1988). Such pioneers ought to guarantee that the set guidelines that direct activities in their regions are good and satisfactory. That is the guidelines ought to be ideological, socially significant and monetarily reasonable. In the book, the author’s concern apparently is solely with realms. He noticed that moral decision realms are the essential ethics that pioneers are under commitment to rehearse or receive particularly in the current condition. He imaginatively focused on the best strategies of administration and holding up to the respectable territories in the initial eleven sections of the book (Machiavelli, 2004). This shows how people can accomplish enormity in their separate territories of operation.Advertising Looking for book survey on writing dialects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Discussions Imperatively, the creator gave educative data that looks to encourage solidarity and amazing administration. He recognizes the three sorts of realms in the initial eleven parts. He additionally investigated the best methods of obtaining the territories and the way toward accomplishing their supreme upkeep. Right off the bat, he considers innate territory that present negligible challenges in different settings. Marriott (2012) noticed that innate territories are steady decision standards that â€Å"princes† or region pioneers get through encounters, chronicled studies and ancestors. Besides, he considers blended cases that clarify the procedure through which rulers’ attaches new belongings in their regions. He affirmed this is the place key issues that compromise political coordination start. This is on the grounds that the attaching procedure prompts out of line obtaining or extension of regional setting b y certain pioneers. This happens particularly in domains whose pioneers need popularity based standards and respect for different people groups fundamental rights (Machiavelli Rebhorn, 2003). In such manner, the creator demands that pioneers or rulers should hold and practice total composite territories. This is basic in guaranteeing that they cultivate quiet conjunction and political strength. It is likewise fundamental in guaranteeing that they practice complete political control in their regions. Different sections of the book center around the systems of procuring new territories and its outcomes. The sections express that people can get new realms or control beliefs by their own arms, capacity or great need. They additionally pass on fundamental data on the results of getting initiative realms through underhandedness. This is the reason the creator accentuates on the requirement for progress and reception of common territories (Landon, 2005) Notably, pioneers ought to get full associate with the manner in which one can quantify administering realms and potential administration goals. The estimation rules are critical in giving them a suitable benchmark through which they can gage their exhibition. It is additionally huge to guarantee that their activities are executed with sincere goals to help social and financial integration.Advertising We will compose a custom book audit test on The Prince by Niccolo Machiavelli explicitly for you for just $16.05 $11/page Learn More what's more, the writer certified that administering territories influence human undertakings and profitability. They impact correspondence and comprehension between people particularly pioneers and the general population. This thwarts progress since mediocre working standards obstruct sharing of thoughts and advancement of imaginative ideas through collaboration (Marriott, 2012). Absence of respectable standards in administration likewise bargains freedom and execution of exercises under j ust rules. End Indeed, the book gives adroit data that has been huge in forming people discernment on the centrality of good initiative in our social orders. It gives basic administration realms that pioneers ought to embrace to cultivate solidarity among local people where equitable goals have been refered to. It likewise perceives that rulers should practice composite core values inside their regions. References Machiavelli, N. (2004). The sovereign: And, the craft of war. London: Collector’s Library. Machiavelli, N., Skinner, Q., Price, R. (1988). Machiavelli: The ruler. Cambridge: Cambridge University Press. Machiavelli, N., Rebhorn, W. A. (2003). The sovereign and different compositions. New York: Barnes Noble Classics. Marriott, K. (2013). The Prince. Retrieved from http://www.gutenberg.org/digital books/1232Advertising Searching for book audit on writing dialects? How about we check whether we can support you! Get your first paper with 15% OFF Find out More Landon, W. J. (2005). Legislative issues, enthusiasm and language: Niccoloì€ Machiavelli’s â€Å"secular patria† and the making of an Italian national personality. New York [u.a.: Lang. This book survey on The Prince by Niccolo Machiavelli was composed and put together by client Paulina Mcclure to help you with your own investigations. You are allowed to utilize it for examination and reference purposes so as to compose your own paper; in any case, you should refer to it in like manner. You can give your paper here.

Internship review paper Essay Example | Topics and Well Written Essays - 4750 words

Temporary job audit paper - Essay Example The report talks about the learning picked up by the internee during the entry level position residency. The organization that has been interned at is Captain Bruce’s Private Kaneohe Bay Sandbar Charter. The organization profile has been talks about alongside the mission, vision, and objectives of the organization. As it is an assistance giving organization, it is critical to guarantee that clients stay fulfilled. The most significant thing got the hang of during the entry level position residency were the methods of catching up with clients, speaking with them in a compelling way, and guaranteeing that every one of their questions and questions are replied in an agreeable way. The report reflects upon the encounters the internee had with the clients. It was found out that all clients have differing natures and their discernments about things may shift from client to client. The internee created numerous new abilities and cleaned the ones that required improvement with the assistance of this temporary position in the movement business. The name of the association is Captain Bruce’s Private Kaneohe Bay Sandbar Charter. The area of the association is Kaneohe in Hawaii. The association is a sole possession organization. The organization expresses its trademark so that clients become pulled in towards the organization. It says to voyage the sandbar of Kaneohe Bay with the goal that Hawaii can be delighted in to the most extreme level by getting a charge out of the sun and the ocean both. The strategic Captain Bruce Company is to guarantee that clients grin under all conditions when they take up the drifting administrations of Captain Bruce. Chief Bruce is a pontoon visit organization working secretly. It gives clients the administrations of pontoon visits and permits them to appreciate the stunning waters of Oahu’s Kaneohe Bay and furthermore appreciate the sand bar. The organization theory is has an open entryway strategy for every one of its representatives. It gives the workers the opportunity

Essay Examples For You to Use

Essay Examples For You to UseThe iELTS band 7, the IELTS Bands 5 and the IELTS Bands A, are the standardized tests of language that all applicants to Universities in the UK have to take. The IELTS bands comprise seven levels of spoken English, the first level consisting of words from the vocabulary range that are commonly found in daily conversations and the final three levels consisting of the spoken and written language.Usually you will have to submit a written English paper for review with an examiner and one or two other students before your exam, this will make sure you have passed the test. It is important to be familiar with each type of level that is scored on, the patterns that form these levels are generally the same across each level. This can be helpful if you are aiming to pass the exam but just need practice in a few different types of level that have been recently created.You should write a piece of original thought on each type of level that you can grasp, but remembe r to use as many sentences as possible that all flow well together in order to avoid any complications. You may also want to write an essay on a familiar subject and then explore it in a new way.This article is a short list of many more of the iELTS essay samples that are available, you should use your common sense when selecting a piece to write. The actual exam is usually short and simple, and will test a number of basic skills that most students already possess. It is well worth learning a few tips and tricks from previous exam takers and applying them to your essay writing.The best examples of iELTS essay samples can be found online and here are some good websites to use: Ivystudyguide.com and ResearchElts.co.uk are excellent resources. They are both free and offer the same sort of materials, so they are easy to use and find. Youwill have to choose a topic that is close to your background and write about something that you know about in great detail.In writing these essays, it i s wise to consider an essay as a technical problem, not as a social event. Good examples of essay samples are 'Introduction to the Political Theory of Ludwig von Mises' by Murray N. Rothbard. If you are looking for a complete introduction to political theory, this essay sample is great.There are many reasons why good explanations for why someone would believe a specific view of the world, and not just say the opinion, 'Everyone believes', is a good place to look for more examples of essay samples. One example of a topic could be 'The Nature of the Physical World'. You can also find more general examples like the following, for example: 'General Discussion of the relationship between Human Learning and Reason'.Many other examples of the type of essay samples listed here are offered by most other useful sites on the Internet. Look around and find a few that you think might suit your needs and you will be able to get on with your exams.

Spenser and Shakespeare Contrasting Approaches to Sonnets

Spenser and Shakespeare: Contrasting Approaches to Sonnets For over many centuries, countless poets have chosen to interpret their thoughts, sentiments and concepts through sonnets as opposed to other varying forms of poetry. Invented in Europe and perfected by Petrarch around the XIV century, the sonnet is considered to be the longest lived form of poetry and has since influenced the works and minds of succeeding artists such as Edmund Spenser and William Shakespeare. Thus, by observing Spenser’s Sonnet LXXV and Shakespeare’s Sonnet 55, it can be deduced that both poets have adopted the structure of sonnets to arouse emotions and imagination, but have taken different perspectives in doing so. Therefore, by means of comparing and†¦show more content†¦For example, one of the lines states: â€Å"Nor Mars his sword, no warres quick fire shall burne: the living record of your memory†, which reinforces her immortal memory by comparing her to the sword of Mars, the god of war. With this, he adds: â€Å"So till the j udgement that your selfe arise, you live in this, and dwell in lovers eies†. Thus, the memory of his lover is so strong, that even when she has died, her memory will live on through his powerful rhyme and others who read it will remain absorbed with her essence. In brief, Spenser and Shakespeare succeeded in interpreting the theme of immortalized love; yet after analysing the two sonnets, it is evident that both took different approaches of comparison to achieve their goal. Furthermore, both Sonnet LXXV and Sonnet 55 also differ in their given form and structure. In this case, Spenser’s sonnets were known to have their own specific format, which led to the emergence of the Spenserian sonnet. Spenserian sonnets were a variant on the traditional English format, but still possessed three quatrains and one couplet. However, the slight variation was found in the unique interlocking rhyme scheme: ABAB BCBC CDCD EE. This rhyme scheme is also established in Sonnet LXXV. To add, the poem was written with an iambic pentameter rhythm, meaning there are five feet in every line. Each foot contains two syllables with an unstressed (X)/stressed (–) pattern which make up the metre of the poem: x – x –Show MoreRelatedWilliam Shakespeare s Sonnet 642006 Words   |  9 PagesSonnets hold more detail and depth than can be easily noted in a first reading. Due to their strict structure and short length, a lot of thought must be put into the words chosen by the poets. Edmund Spenser and William Shakespeare exemplify the idea of sonnet diction being a vital part of the poem. This is especially true in the cases of Shakespeare’s Sonnet 130 and Spenser’s Sonnet 64. Both sonnets feature a strong focus on a female beloved and her appearance. The two authors have different approaches

Role Reversal in Shakespeare’s Macbeth Essay - 544 Words

In William Shakespeare’s play, Macbeth, two main characters experience a change that alters their roles and brings out the worst in them. After Macbeth is promised greatness by three witches on a heath, Macbeth and Lady Macbeth try to achieve his prophecy. Because of their over-reaching ambition, they commit numerous murders to obtain their goal of becoming royalty. In order to cope with the guilt, Macbeth and Lady Macbeth undergo a role reversal, where they exchange characters and amount of ambition. In the beginning of Macbeth, Macbeth is hesitant. Lady Macbeth, being ruthless, tries to convince Macbeth to kill King Duncan, but his conscience is stronger than his ambition. He feels that the king is at his palace in â€Å"double-trust†; he is†¦show more content†¦No man that’s born of woman shall e’er have power upon thee† (V. iii. 6-7). He is not questioning anything and thinks that he cannot be killed by anyone. On the contrary, Lady Macbeth begins as a ruthless woman. She has a manipulative and controlling character, convincing Macbeth to kill King Duncan; she will do anything to gain power. When she says, â€Å"How tender ‘tis to love the babe†¦I would, while it was smiling in my face, have plucked my nipple from his boneless gums and dashed the brains out† (I.vii. 55-58), she shows her ruthlessness and her â€Å"bad† ambition. In her â€Å"role reversal† with Macbeth, she gains somewhat of a conscience and realizes her guilt. When she tells him, â€Å"You must leave this† (III. ii. 35), she wants Macbeth to forget about his plan to murder Banquo’s family. She is very hesitant about committing another murder and does not want Macbeth to follow through with his plan. The resulting role reversal of Lady Macbeth and Macbeth is evidence that guilt and greed eventually lead to a character’s downfall. For Lady Macbeth, her ruthlessness and greed of becoming royalty caused her to convince Macbeth to commit murderous acts, such as killing King Duncan. After the role reversal, she became aware of what she had done and realized the magnitude of her guilt. She goes into a state of denial, and commits suicide. On the other hand, Macbeth’s hesitance causes him to trust Lady Macbeth and kill King Duncan. After the role reversal, he becomes ruthless andShow MoreRelatedEssay on Role Reversal in William Shakespeare’s Play Macbeth1258 Words   |  6 PagesWilliam Shakespeare’s play Macbeth has a few main themes, one of which is role reversal. Macbeth is portrayed as a strong, fierce, and trustworthy soldier. At this stage in the story he had a conscience, and had a boundary between good and bad. However, Lady Macbeth is depicted as a devious and an extreme organizer, without a good sense of what is right and wrong. She would do anything in order to obtain supreme authority. Gradually they both change their views of power, treatment of one anotherRead MoreMacbeth by William Shakespeare1293 Words   |  5 PagesThe play, â€Å"Macbeth† is one of William Shakespeare’s tragic plays written approximately in 1606. The play centres on Macbeth who is a general in King Duncan’s army. Upon returning from a successful battle, Macbeth is confronted by three witches who claim they know the future. The three witches tell Macbeth that he will be the future King. The events that occur after this encounter between Macbeth and the witches are what makes this play a tragedy. This essay will focus on the treatment of gender inRead MoreWilliam Shakespeare s Macbeth And The Witches1277 Words   |  6 Pagesday, the women of Shakespeare’s time were typically regarded as feeble and inferior to men. Compare d to men, women weren’t thought of as important or competent, let alone capable of power. Shakespeare’s Macbeth declares this stigma wrong. 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Animal imagery at the beginning of the tragedy, such as the comparison of Macbeth to an eagle and a lion, characterize him as loyal, brave, and honorable. As the play develops, however, the animal imagery used, like a predatory bird and a ferocious beast, begins to characterize him as power hungry, violent, and truly inhumane. In his tragedy Macbeth, William Shakespeare uses animalRead MoreGender And Its Impact On Gender Essay2026 Words   |  9 Pagesthe case. Shakespeare’s characters and stories are of a varying nature, and he plays with the notion of gender binaries and the two-gender paradigm. He can be ambiguous, he can flip traditionally expected roles, he can challenge the notion of gender altogether, it just depends on which of his works is being read. Shakespeare’s approach to gender and its significance, is that of a challenging one. He challenges not only the physical presentation of gender, but also the traditional roles associated

The Metaphysics Of Morals - 1418 Words

In the Groundwork of the Metaphysics of Morals by Emmanuel Kant, we are presented with this conception of Kant’s called â€Å"the Form of Law.† With the discussion of the Form of Law, we will also come to encounter both moral law and the categorical imperative. Kant’s notion of the Form of Law, we will later see has a great deal of significance within the Groundwork of the Metaphysics of Morals. Within the discussion of the Form of Law’s significance in the Groundwork of the Metaphysics of Morals, Kant also provides us with a response to a claim offered by David Hume. Also, provided in this paper will be both a discussion of correctness of action and the normative requirement. In this paper, I will present Kant’s conception of the Form of Law, as well as its significance in the Groundwork of the Metaphysics of Morals, and finally I will conclude the paper by evaluating this analysis of the structure of correctness in action and the normatively requ ired. As this paper will cover a great deal of the Form of Law, we shall begin by grasping an understanding of Kant’s Form of Law. According to Kant, the Form of Law is the idea that one whom acts upon a will on the basis of practical law, thus the individual’s will is acting in accordance to the Form of Law. Kant goes on to argue that wills are free, by denying the notion that a reason or an end could have any influence over our desires, in that moral wills are independent from desires. The Form of Law also suggests that our desiresShow MoreRelatedThe Metaphysic Of Morals By Immanuel Kant1199 Words   |  5 PagesGroundwork for the Metaphysic of Morals by Immanuel Kant: A Reflection and Analysis Author name Name of institutionâ€Æ' In man’s attempt to figure out what is right or wrong, they have developed a number of systems that purportedly deal with such matters. Immanuel Kant expanded on his moral philosophy in his work, Groundwork for the Metaphysic of Morals. 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In which we have our maxims are a fraction of our actions and it turns into a universal law. In this essay, I shall explain what Kant means by â€Å"I can also will that my maxim should become a universal law†(Prompt). Also, how it corresponds to the first proposition, that Kant states, which is an action must be from m oral duty. I will provide an example of this propositionRead MoreKant s The Metaphysic Of Morals845 Words   |  4 Pagesvery influential philosopher Immanuel Kant says, â€Å"To be kind where one can is duty† (Pure Practical Reason in the Moral Law, 127). Kant makes the argument that without good intentions, even if the action itself is morally good, the action has no intrinsic worth. Although he makes a very strong argument, this isn’t accepted by everyone. 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The Formula of the End in Itself Read More Medicine, Metaphysics and Morals Essays2986 Words   |  12 PagesMedicine, Metaphysics and Morals ABSTRACT: Moral decisions concerning what ought to be done always assume metaphysical presuppositions concerning the way the world is. In the field of biomedical ethics, some of the metaphysical presuppositions underlying many current discussions of issues of life and death seem particularly implausible. These include our assumption of the reality of social atomism and our beliefs relating to the possibility of autonomy. Given the implausibility of these two assumptionsRead MoreKant: Grounding for Metaphysics and Morals2304 Words   |  10 PagesGrounding for Metaphysics and Morals Immanuel Kant states that the only thing in this world that is â€Å"good without qualification† is the good will. He states the attributes of character such as intelligence, wit, and judgment are considered good but can be used for the wrong reasons. Kant also states that the attributes of good fortune such as health, power, riches, honor, that provide one happiness can also be used in the wrong way (7). In order to understand Kant’s view of moral rightness, oneRead MoreAn Outline of Kants Foundations of Metaphysics of Morals1404 Words   |  6 Pagesfoundation of the metaphysics of morals is a critical examination of a pure practical reason. The present foundations is the search for and establishment of the supreme principle of morality. Method: analytically from common knowledge to the determination of its supreme principle; then , synthetically from the examination of this principle and its sources back to common knowledge. Division: 1. the common rational knowledge of morals - the philosophical rational knowledge of morals 2. the popular

Advantages and Disadvantages of Using Social Networks in Business for

Question: Write about theAdvantages and Disadvantages of Using Social Networks in Business for Consumers. Answer: Introduction After the digital revolution the world has experienced great change in every sector of business. Todays business world is highly technology driven. The retailers are utilizing the social networking sites as an effective platform for marketing campaign to reach maximum number of consumers. The organizations social media integration has hugely impact the consumer behavior. This report explores various literatures that dealt with the effect of special media has on business and tries to identify the advantages and disadvantages of the strategy. Project objective The project objective is to identify and analyze the advantages and disadvantages of social networks in business. Project scope The analysis of social media marketings benefits will identify the various techniques that the organizations use to achieve these benefits. The investigation of disadvantages will help to identify the problem areas and encourage finding out possible solutions. The future of social media marketing as part of the global marketing will be explored as well. Literature Review According to Asaad and Anas (2014) the organizations follow five dimensions of social media marketing like building up the online communities, interaction between the organizations and consumers, the sharing of necessary contents, consumers accessibility of the products and earning the credibility. Social networks have significant contribution in reaching the consumer fast which influences their decision making. Through the social networks the organization establishes a community which is their product, service and business oriented. The organizations that have successfully created a vibrant online customer base loyal communities that are engaged in discussions which help the organizational business to improve and develop (Taprial and Kanwar 2012). Popular social networking sites like Facebook or twitter notifies its followers whenever some activities are happening from the organizations side. If the organizations daily and frequently update their activities related to product advert isements or promotions, the customers get immediately updated (Berselli, Burger, and Close 2012). According to Fisher and Reuber (2011) the consumer community interacts with the company directly and simultaneously which results in greater communication. Through the interaction the company shares its service related information and keeps their broadcasting up to date. In the social network setting the company shares their product information and other services to its consumers (Babac 2011). Social networks have specially proved to be beneficial for the companies as the social media is easily accessible for the consumers and for the company as well and it is extremely cheap. The company does not need any experts for maintaining the social media interaction with their customers as this does not require any specific knowledge or special skills (Taprial and Kanwar 2012). The company earns the the customer loyalty thrugh socal networks in a more easy and effective way. The organizations share their messages with the customers easily and by directly communicating them it successfully es tablishes an emotional connection with the customers and motivate them for purchasing their products more. Taprial and Kahwar (2012) claims that social media has become a great platform for expanding their business and increasing the profit by establishing the trust of their target customer base. According Shabnam et al. (2013) the emergence of social networking emphasized the organizations chances to build personal and intimate relationship with their target audience. They conducted a research among young consumers to their reaction towards the business service of various companies. The applied Klout score to determine the result. They measured brand association, loyalty, brand image, consciousness as independent variables and effectiveness of social media as dependent variable. The detail interview they conducted highlighted the organizations view on using social media and how they assert various techniques for their brand building on the social media platform. The research by Jati and Mohanty (2012) reflected in the research by Bhagwat and Gautam (2013). Both of their studies highlighted the need of social media for effective business by the organizations. They also demonstrated how the social media platforms are being used by various companies to connect to their consumers. Jati and Mohanty concluded that social network is extremely needed by the companies for doing a successful business in the digital era. They investigated the origin and growth of social network in the business sector. The social networking proves to be extremely successful in building the rand for the company. They recommended few strategies for the companies to compete in the global market. Bhagwat and Gautams detail market analysis highlighted that Facebook is the most used social network platform. Their empirical study and found data showed the use of social network platforms are growing every day and the opportunities offered by the networks are being utilized by both the organizations and the consumers. A platform like Facebook is also being used by various companies for business purposes. The exploratory research by Ramnarain and Govender explored the consumer behavior in connection with the social network. They conducted a survey among 150 young students of an African University with a well designed survey questionnaire. The survey result demonstrated that the young consumers purchasing behavior changes depending upon their gender, web browsing and life style. The improved product, important communication channel, and brand choice are the main factors in relationship with the social media networks that influenced the purchasing behavior of the youth. However in the context of South Africa, the organizations need to evaluate their communication and marketing strategies to guide the young consumers; purchasing behavior towards them. The relationship between customer relationship and brand equity has been explored by the research by Kumar and Singh (2013). They have focused on certain strategies that few companies apply in a specific time to attract a particular segment of consumer. The paper supported the previous proposals of other researchers, that social network strengthens the relationship between the customer and the company and frequently the use social network as brand building tool. The companys successful campaign among the customers also extended to its stakeholders. Kumar and Singh (2013) particularly examined the Live the moment social media campaign for the Ritz car by Maruti Suzuki. Valeecha and Reza (2013) investigated how telecom industries in Pakistan are using social networking to let the consumers identify the factors which need to be improved by the telecom companies in order to generate more profit. They engaged 5 telecom companies, 8 media agencies, specialized in social networking and 108 social media users for collecting empirical data for evaluating the case. The survey result explored all of the three perspectives which reflected in a similar result. The consumers expect the companies to be actively present on social media. The telecom organizations also apply social media integration by interacting with their customers directly and whenever they need. Bajpey et al. (2012) explored the social media networks viral strategy that helps the small enterprises to grow rapidly. Various social media marketing are also powerful in deciding the consumers effective purchasing. The compared the traditional marketing strategies with the social media marketing by various companies and concluded how the social media possesses more potential to change consumer purchase behavior. Pandey and Bajpai (2012) in another research examine viral marketing adaptability by various organizations as an effective business tool. They also focused on the most powerful social network Facebook. They examined how various marketers are using Facebook strategically and achieving success. They have also highlighted the offers by Facebook for the marketers to increase their profit. However they concluded that the marketers have to go a long as their utilizing of the social network is still at its primary stage. According to Castronovo and Huang (2012) social network is an effective alternative marketing model for business communication. They mainly focused on the relationship between word of mouth publicity and social network as part of their market communication integration. After analyzing Castronovo and Huang suggested a different conceptual model based on alternative marketing strategies particularly for the industrial practitioners to increase their product sales, enhance customer awareness and finally customer efficiency. The empirical study conducted by Bashar et al. (2012) highlights the social media marketings effectiveness as a marketing tool. The non probability sampling method and the online survey in Indias capital city involving many social networkers help them to come up with an accurate result. The result suggests that if the social network successfully offers timely and precise information to its customers, then only it be effective. Basically the gap between the expectation and satisfaction of the customers should be bridged. The authors suggested that the company should implement a business based on social relationship rather than transactional relationship. In their study Ranjhita and Sinnor (2012) explored the relationship between social network usage pattern and peoples preference. They selected 360 samples focusing on profession and 120 samples based on age to determine the customers usage of Facebook for social communication. They have designed and applied a research method named communication tracking. Their result highlighted that Facebook is the easiest and cheapest platform for the companies to promote their brand and products. The companies can increase their market share through their potential platform by offering the customers in depth description of their products and directly interfering with the customers. Through the eay communication via Facebook the company gets to know about the customers needs and desires and they can apply strategies accordingly. Barefoot Szabo (2010) describes that the transparency of the social network marketing makes the company information to everyone (Ismail 2017). The company has to be really careful and consistent before implementing the social media marketing. The social network between the consumers and the companies takes commitment. Most companies focus on building long term relationship through social network marketing. Therefore the management team of the company has to monitor the activities carefully, respond to the customer queries responsibly and post the information without any mistakes. If the company fails to manage social network marketing such a way it will lose its competitive advantages. The company cannot merely be present on various social media platforms and expect that it will bring huge profit, is just fanciful. In a way mishandling and ill handling of the social media networking may cause harm for the companys reputation and profitability. Steinman and Hawkins (2010) have highlighted another significant disadvantage of the social network marketing for the companies. When dealing with social networking the companies have to protect their copyrights and trademarks. The intellectual properties of the company are equally valuable for them as the products. The communication over social network is easy and transparent. It often becomes informal and real time service. There is always a chance that some third party of hackers might attack the system and abuse the companys intellectual properties. Their copyrights or trademarks should be regularly monitored by the management to ensure that no one else is misusing their properties. They can use such systems like screening services or internet tracking in the monitoring process. If the company fails to check the IPR breaching can damage the reputation and brand severely. The company must design and implement own regulations in various social network outlets. The effective policie s will protect the company from disclosing their data or information. Failing to collect, store and use data responsibly will affect the company privacy of service and data security. The trust is also related to the service security. The brand trust should be built as the consumers can not have tactile experience what they get in traditional practices. Conclusion Internet has a great effect on peoples lives, the consumers behavior has transformed because of the social networks. Social media marketing is an effective tool that should be used for marketing, advertise and promoting their products and services by every company. 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